(There are dozens of Nike sneakers, driven in part by this artificial scarcity, that sell in the four figures on resale markets.) He shrugs. “That’s his approach, to be calm, to continue to state the reasons, to keep showing his sketches,” says Hatfield. The three create extremely limited-edition versions of classic Nikes that are not that different from mass-produced Nike sneakers, featuring different color palettes and little number tags. “Mark has a great eye for product,” says Nike chief operating officer Eric Sprunk, who gives as an example the first prototypes for Flyknit, a manufacturing process that created the woven-fabric upper that now makes up many of Nike’s sneakers. It’s effective, because in the end, you’re agreeing with him.”Now, Hatfield says, he concedes that Parker was right. And I think that’s OK sometimes. You have to untie those limitations and let it fly and then see where it goes.” He recognizes that his designers, technologists and engineers also need that space. Putting it on an athlete, getting all that feedback and then modifying. According to Sprunk, the initial mock-ups were literally socks with foam pads glued to them. That meant making the shoe lighter, carving off a millisecond, maybe more ankle support, more stability.

This was a top-down operation that started in the 1990s with figuring out how to make lighter, better soccer shoes, but soon branched into sponsoring national teams and some of the best players in the world. All of it was first sketched in notebooks he carried with him compulsively, neat little sneakers drawn on graph paper.He joined Nike soon after college, working in Exeter, New Hampshire, and was immediately designing sneakers in a start-up-like environment.
it’s a lot of fun and I learn a great deal from those conversations.I insert myself into these different situations, not to micro-manage but to add value. But Parker was adamant that this was the right direction for Nike, from both a bottom-line and an environmental perspective: The woven upper meant there was almost no waste in the manufacturing process, which saved material—and costs. that connection struck a chord with me and I’ve always enjoyed that I can combine my two passions of sports and design at NIKE.MP: never enough!

Join Facebook to connect with Mark Parker and others you may know. “I do most of my drawing right here.” The 60-year-old Parker is soft-spoken, standing well over six feet, with thick thighs and calves, an unlikely build for a distance runner who ran competitively in high school in Fairfield County, Connecticut, and then at Penn State. That is sort of the governor.”Even in a company founded on innovation, there is the risk that as it grows to 70,000 employees and “The biggest reason Nike is successful today and keeps growing is Mark Parker balancing all of these complexities,” says Hatfield. Parker says that’s because of something that Steve Jobs once told him when he was visiting Apple and noticed they didn’t have a museum.
“We’re a good team,” says Hatfield. That is really what we do. View Mark Parker’s profile on LinkedIn, the world's largest professional community.

The preeminent global sportswear brand had to be in the preeminent global sport, of course. everything starts with design.MP: I never try to think about our size, I prefer to think as though we are a start-up and that we’re still hungry. when I went to school I was a long distance runner and would modify my shoes to make them better and improve my performance, a lot like what bill bowerman was doing early on. Parker wanted a strap stitched down from the laces on the outside of the sneaker to connect with a lateral strip that ran all the way around the lower part of the upper, arguing that would provide more support and, just as important, inspire confidence in the athlete that the shoe was stable.Parker could have pulled rank—he was then the head of special projects for footwear, R&D and design—but instead, he kept methodically laying out the reasons, both technical and aesthetic, why the additional strap was necessary. Today, Cristiano Ronaldo, Neymar and Wayne Rooney all have relationships with the brand, and with Nike a close second to Adidas in soccer, Parker sees every World Cup as an opportunity to pull ahead.


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