To get people to put down their beers and chicken wings, the candidates would have needed to do something surprising or entertaining. After all, football fans threatened boycotts in 2017 when players began Though some might scoff at the TV when Trump or Bloomberg appears on the screen, experts and strategists said the campaigns probably don’t need to worry about their ads inflaming tensions on or off the field because the spots are so quick and noncontroversial.“People are very well aware you need ads and commercials to keep players on the field,” said Alice Stewart, a Republican consultant who has worked as communications director on multiple presidential campaigns. “And so if you consider that the context, [Bloomberg and Trump are] going to be in between some of the greatest, most creative work done all year for ad campaigns.”And that’s where Rogero and other political ad-makers say both Bloomberg and Trump will fall flat. Against those commercials, they don’t think Bloomberg’s or Trump’s spots are likely to draw much attention.“The goal on the Super Bowl, whether you’re a beer company or an automobile manufacturer or a politician, is to have everybody talking about your ad the next day,” said Fred Davis, a Republican ad-maker and founder of Strategic Perception, a California ad firm. Bloomberg, the former New York City mayor who has made gun control a signature issue, barely speaks in the ad. Democratic candidate Michael Bloomberg will also be releasing an emotional ad that focuses on gun control.The 60-second spot features a woman named Calandrian Kemp, who shares the story of losing her son, George Kemp Jr., to gun violence in 2013. The incumbent president has been investigated for collusion in international voting fraud schemes, impeached by Congress and accused of war crimes by international law experts. So there's actually much more of an upside as far as just giving people that initial impression of Bloomberg than there is with Trump.”Bloomberg is betting on a barrage of ads to deliver him the Democratic nomination. Powered by Donald Trump is airing a Super Bowl commercial during Sunday's big game as part of his re-election campaign.Video related to donald trump promotes presidential run during super bowl 2020 The sheer cost of national airtime during the Super Bowl has kept political candidates from buying national ads in the past, said Erika Franklin Fowler, an associate professor of government at Wesleyan University and director of the Wesleyan Media Project, which tracks political ad spending.For campaigns that have cash to burn — like Bloomberg’s and Trump’s — the Super Bowl is a clear opportunity for a candidate to reach a large swath of the country at once, communications experts said. As part of his re-election campaign, President Donald Trump is airing a It sums up with a Trump proclaiming, “The best is yet to come.”The commercial isn’t all that viewers will see on Sunday. And that, more than contributing to the national water cooler chatter, may be the ultimate goal for the two men.“I think anytime you can get your message out there to a large audience, it’s positive,” Stewart said.Delivered daily by 6 a.m., New York Education is your guide to the day’s top education news and policy in Albany and around the Empire State.Delivered daily by 6 a.m., New York & New Jersey Energy is your guide to the day’s top energy news and policy in Albany and around the Empire State.Delivered daily by 6 a.m., New York Health Care is your guide to the day’s top health care news and policy in Albany and around the Empire State.Delivered daily by 6 a.m., New York Real Estate is your guide to the day’s top real estate news and policy in Albany and around the Empire State.Delivered daily by 6 a.m., POLITICO New York Pro examines the latest news in New York state politics and policy.Delivered daily by 6 a.m., City Hall Morning Newsletter examines the latest politics, policy and news happening in the Empire State.Delivered monthly, New York CEO Report gives you a high-level outlook on policy issues driving the agenda in the Empire State.A weekly round-up of legislation in City Council for politics and policy professionals.Erin Durkin and Anna Gronewold's must-read briefing informing the daily conversation among knowledgeable New YorkersOur morning email with must-read analysis and breaking news on state news and politics.A morning email with must-read analysis and breaking news on city news and politics.POLITICO New York Pro’s high-level outlook on the policy issues driving the month in New York State.POLITICO Magazine: Who will win the Super Bowl ad battle between Trump and Bloomberg?
Regardless, he is putting a lot into his bid for re-election.